Mercantil Commercebank PRESENTS NEW BRAND AT EXCLUSIVE RECEPTION IN FELEBAN ANNUAL ASSEMBLY
Coral Gables, FL - Novermber 5, 2007
Mercantil Commercebank, N.A., previously Commercebank N.A., recently participated in the 41st Annual Assembly of Felaban, unveiling a new brand and corporate identity at a poolside reception held at the InterContinental hotel in Miami.
Mercantil Commercebank has been a sponsor of FELABAN, the Federation of Latin American Banks for many years. The organization represents more than 600 banking and financial institutions from 19 countries throughout Central and South America. The Felaban assembly is held each year at a selected city with Latin American ties. This year’s assembly was held in Miami and nearly every bank from Latin America attended, as well as the major banks from Europe and the United States who do business in Latin America.
The assembly is the largest gathering of senior Latin American bankers outside the International Monetary Fund and the Inter-American Development Bank meetings.
At the reception numerous guests had an opportunity to preview the new Mercantil Commercebank logo, which was launched to the general public the following day.
“The launch of the new corporate identity was coincidental to the FELEBAN assembly,” said J. Guillermo Villar, President and CEO of Mercantil Commercebank. “It presented an excellent opportunity to showcase our new brand among fellow executives of the financial industry.”
The Bank recently announced its name change as a result of a global branding study, an initiative of Mercantil Servicios Financieros (Mercantil), the holding company of the Mercantil Group. The new name and corporate look will integrate the Mercantil brand in all its subsidiaries to convey the Bank’s competitive advantage in the marketplace – its financial strength, global resources, and local expertise.
About Mercantil Commercebank
Mercantil Commercebank is one of the largest privately held banks in South Florida serving its community for over 25 years. The Bank is a wholly owned subsidiary of Mercantil Commercebank Holding Corp., which in turn is owned by Mercantil Servicios Financieros, the largest provider of financial services in Venezuela, with more than 80 years of experience. Mercantil Commercebank has assets of 5.5 billion. The Bank is headquartered in Coral Gables, Florida, and has thirteen Banking Centers in South Florida; one in Manhattan, New York; and one in Houston, Texas. The Bank offers a wide variety of domestic, international, personal, and commercial banking services, including investment, trust, and estate planning through its subsidiaries, Mercantil Commercebank Investment Services, Inc. and Mercantil Commercebank Trust Company, N.A. For more information, please visit www.mercantilcb.com
About the Federation of Latin American Banks (FELABAN)
FELABAN, the Federation of Latin American Banks, represents more than 600 banking and financial institutions from 19 countries throughout Central and South America. It was founded in Mar de Plata in 1965 and is a non profit association. The organization carries out its objectives through conferences and technical meetings, a document center, publications, and practical training programs. www.felaban.com or www.latinbanking.com
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